Who Will Win, the Lamborghini or the Mountain?
Jon Olsson is a very aggressive downhill skier who a history of amazing snow feats under his belt. He is also known for his love of supercars that he personalizes to suit his needs. This is often for transport up and down the slopes and for branding purposes. It turns out he is also very adept at marketing himself and his brand as evidenced by this post.
On European ski slopes, he is easily identified because he is usually piloting a wrapped supercar of some sort using studded tires and topped off with a roof box in which to transport his equipment.
Last month, he was spotted driving his Lamborghini Murcielago SV through the snow to get to the top of the mountain. It is rare enough to see a vehicle designed and built for the occasion attempt such a feat, but a 200 mile per hour supercar? That alone makes the video below newsworthy, especially for supercar fans.
Studded tires and a roof box are not the only things that draw attention to this car. It is wrapped in an aggressive grey-scale camouflage wrap that speaks to anything but being conspicuous, especially in Monaco where this vehicle spends most of its time.
Mr. Olsson is not necessarily new to supercars as he has had Ferraris, Lamborghinis and a 1,000 horsepower Audi station wagon in the past, all of which were equally outrageous. He was most recently profiled in the automotive press showing his latest project, a V10 Lamborghini Huracan fitted with an aggressive carbon fiber body kit.
We will be sure to cover that when more information is released.
