Buick is a brand of vehicles manufactured and marketed by General Motors, an American vehicle manufacturer (GM).

Buick was one of the original American automobile manufacturers and the firm that founded General Motors in 1908. Founded by automotive pioneer David Dunbar Buick and William C. Durant, Durant was a general manager and significant investor in Buick that would go on to create General Motors.

Buick has been marketed as a premium automobile brand in North America for much of its existence, selling luxury vehicles that are positioned above GM’s mainstream models but below the flagship luxury Cadillac division. According to The Detroit News, Buick’s current target demographic is “a successful executive with family.” “Buick’s product focus was established on a solid basis of vehicle dependability.”

Buick was known as an upscale luxury car with a conservative appearance, as opposed to a more ostentatious Cadillac and technology-rich, forward-thinking Oldsmobile, after securing its market position in the late 1930s.

When competing manufacturers were introducing V8 engines in their high-end models, Buick used a straight-8 engine for all models starting in 1931. The first Buick V8 was debuted in 1953, followed by a Buick V6 in 1962. Most Buick engines have always featured overhead valves, which the manufacturer first adopted in the 1904 Buick Model B.

China is currently Buick’s main market, with 80 percent of Buick-branded vehicles sold there. They are sold in the United States, Canada, and Mexico, among other places.